Is It Okay To Use Your Business Slogan In An Adwords Ad?
Sure, using slogans in your Adwords ad sounds like a good idea. Slogans, by design, are short, catchy, and memorable, intended to creep into a prospect’s mind as a constant reminder of your product’s unique selling proposition. Makes sense, then, that if you insert it into an Adwords ad, it should do its job of stealing the prospect’s attention and leading them to click on your placement, wouldn’t it?
While the logic does seem sound in theory, practice has shown this to be a less than precise assessment. In fact, it’s often a large ways off the mark. Split-tested next to a well-crafted ad that focuses on offering specific benefits, demonstrating value, or addressing a prospect’s concerns, it will almost always fall short. Why is this so?
Slogans Can Be Cryptic
Imagine Wendy’s running an Adwords ad with nothing but their brand and tagline “Where’s the beef?”
Doesn’t exactly provide any information that’s likely to help your shopping decisions, does it? What about Panasonic and their slogan “Ideas for life” coming out when I’m searching for 50-inch TVs? Nothing about that tells me they have the product I am looking for. How about searching for the newest Lebrons and seeing an ad for Nike and “Just do it?” Again, nothing of enough substance to makes you want to follow the link.
Good slogans are intended to be memorable and easy to repeat, all while leaving the consumer with a positive image of the brand. This is all well and good for positioning the brand and capturing mind share. When trying to convince searchers to hit a link and buy your product, however, they don’t exactly make for the most compelling argument, especially when questions the prospect has about the offer remain unaddressed.
People Aren’t Searching For Slogans
Say, a customer who has previously bought from you before sees a slogan-centered ad you’re running. The person sees the brand name, the slogan, and a brief mention of the specific product being searched for. Chances are, this individual who already knows your brand has already seen and heard your slogan. What they’re unable to find is more information about the offer in your ad as it relates to their specific search query. In this scenario, the slogan doesn’t really do anything to add clarity to what the prospect is looking for, leading them to look somewhere else that provides just a little more in the way of information.
Things are likely to get even worse with someone who is completely unfamiliar with neither the brand nor the product.
They see the brand, the slogan, and a call to action, but nothing in the way of answering any lingering questions about what a product is, what a store offers, and what kind of advantage they’ll get choosing this offer instead of the one on the link right below it. Slogans may give insight into some of those concerns, although in many common scenarios, they simply don’t.
It’s Worthwhile To Test
Will business slogans ever work in PPC? In some cases, yes. With the right search keywords and the right slogan, it could very well turn out as your best-performing ad. If you think your slogan has the potential to do this for your Adwords campaign, then test it by all means. Do not, however, rest your faith on that catchy tagline blindly. No matter how much you adore that clever slogan you’ve been using in the last five years of your business, it’s just one potential tool in your Adwords copywriting arsenal — one that you should be testing side-by-side with ads that do without it.
So you’ve decided that you want to create an additional stream of income to fund that exotic trip on your bucket list, and you’re determined to use the internet to supplement your earnings. You will want to find an online niche that is unique, useful to potential users, and can generate enough revenue to help make that bucket list a bit shorter. Beyond fulfilling bucket list items, you dream of success so great that you can fire your boss and strike out on your own to make your fortune.
Then perhaps you’ve been looking for some ways to make money.
Before you give the boss his or her walking papers, consider that finding a money making online niche and turning it into reality requires a lot of time, hard work and research. Information gathering is crucial, and not just any information, but the right information. Unfortunately, there are far too many “get rich on autopilot” scams, with empty or ambiguous promises of “being up and running in a few weeks”. This information, in the form of a “system” (at a special price) may actually be:
⦁ The Wrong Information
⦁ Outdated Information
⦁ Information That One Realizes Could Have Been Obtained for Free
Buying one of these “get rich” systems is tempting for sure, but chances are very high that the only person making any money will be the one selling the system to you! Hard work, persistence and tons of free information available in cyberspace and elsewhere will help you achieve financial success and independence. And therefore, behold, the (free) suggested list for what’s creating an online revenue stream.
Top 15 Money Making List
1 – Author a Blog
Reading, contributing to, or commenting on blogs has become an everyday routine for many internet users. Expertise, commitment and business savvy are all important to success.
You can become an affiliate marketer (free!) through your website, blog, review site, e-mail list (see below), newsletter or other online presence. Links, or ads, placed on your site produce income when a visitor clicks on the link and makes a purchase at the advertiser’s site, rewarding you a commission. Clickbank, JVZoo, CJ Affiliate (formerly Commission Junction) and Amazon Affiliates are examples of companies that can assist you in becoming a successful affiliate marketer.
A word of caution: while there are many sites offering courses promising one to become a super affiliate, it’s recommended to take advantage of free resources to assist in proper guidance. The popular Warriors’ Forum has an enormous amount of recent and up to date discussion posts from seasoned Internet Marketers. Additionally, Affilorama offers both free and premium membership services.
3 – Wall Street Laptop – Online Investing & Trading
Your rent or mortgage payment is just out of reach, or that fabulous vacation you wanted to take isn’t going to be possible for another year. Why deny yourself what you want when you can use the internet to generate income? Consider trading in the financial markets as a way to make money that not many know about.
These aren’t “get rich quick schemes,” you need to study and work at it for it to work for you. Be assured, with knowledge and effort, you can take these strategies and make them into money-making opportunities.
They are as follows:
Day Trading By day trading, we are talking about buying and selling stocks quickly during the course of a day.Sometimes you will hang onto to a stock for just a few hours, sometimes minutes. When you want to make money as a day trader, you would scout companies with high betas. This means looking for businesses which are more volatile than the overall market.You’ll find the most volatile stocks in the market are often what’s called penny stocks. These stocks trade for $5 or less per share. For example, if a stock has a beta of 2.1, the stock could climb or drop 2.1 times as fast as the market, if the market’s value begins to climb or drop. Day traders look for these potentials because fast gains can be had as they ride each volatile stock for only a short while. See this post to read more details on Jason Bond and swing trading.
FOREX Trading In the forex market, you buy or sell currencies.To do this, you place a trade in the foreign exchange (FOREX) market. The mechanics of a trade are very much the same as you would find in the stock market. If you have any experience in trading, you should be able to to do this fairly easily.The object of forex trading is to exchange one currency for another in the expectation that the price will change, so that the currency you bought will increase in value compared to the one you sold. Potential investors can discover more by reading a previous post, social trading, as it relates to both forex and penny stocks.
Binary Options You can make money in binary option trading if you follow a system. The key is to control risk. A trader can never lose too much money on any particular trade.
A put option is an contract giving the owner the right, but not the obligation, to sell an underlying security, like stocks or bonds, at a specific price within a preset time. This is the opposite of a call option, which gives the contract holder the right to buy shares.
A call option is an agreement that gives an investor the right to exercise the option to buy an underlying security at a specific price within a preset time period.
In theory, you have a 50% chance of being correct on any trade whether you buy a call or a put option. To make money, you only need to be correct on about 60% of the trades you take. When you are making money in binary options, the outcome of a trade can be influenced by the other people participating and the outside environment. The outcome of a binary options trade can be anticipated by the current environment when the trade is executed. You don’t have to be right by much to be on the money making side.
Contract for Difference Trading Making money from CFD trading (Contracts For Difference) involves taking advantage of rising prices (long positions), or dropping prices (short positions) on stocks or bonds. The CFD is a contract between two parties, a buyer and a seller, to exchange the difference between the opening price and the closing price of a contract. When this difference is a negative amount, then the buyer pays that amount to the seller.
To make money, you need to:
Understand past patterns, so you can better predict future movements
Forecast momentum, so you can “ride the wave”
Swing trading by looking for stocks currently trading either above or below their normal range
Taking out two positions in the same industry – one goes long while the other goes short
4 – Ad Networks
Selling advertising directly on your site can provide a steady cash flow. Using a tool such as Google AdSense can make the process easy and effective, providing access to a large existing pool of advertisers. Advertising networks love websites that attract a lot of traffic, so it’s important to work on generating unique and regular visitors each month, using this as leverage for placed ads to attract large audiences.
5 – Data Entry Online Jobs /UtilizeVirtual Assistant Services
Fiverr, UpWork, and Time-etc are all examples of companies that specialize in providing virtual assistance in all kinds of business endeavors. You can freelance through these companies to use your skills and talents to make money doing what you love to do, and in many cases at your own hours! These services may include, but not exclusive to: Billing Clerk, Ghost Blogger, Business Card Designer, eNewsletter Publisher, Security Monitoring or Online Course Developers and Language Programming. Imagine taking advantage of freelance data entry jobs for hire on vacation in Thailand, Brazil or Belize!
Amazon and eBay are two well-known ecommerce sites that you can use to make money. Both provide platforms that allow you to sell products in different ways to hundreds of millions of potential buyers. Alternatively, you can set up your own site with the help of specialists, or give it a go on your own. As the saying goes, “If you build it they will come”. As an example, you could create the next best virtual flea market to bring potential sellers together in exchange for a percentage of each sale with dropshipping. Or, perhaps you have an idea of a product of your own? Either way, with the right amount of research and effort, the possibilities are endless.
7 – Apps Development
Come up with an app that people decide they can’t live without, and watch the money roll in. Consider Chad Mureta of AppEmpire, now worth millions, who created his first app, a bestseller called Fingerprint Security Pro, with no prior experience. In-app purchasing can generate additional revenue, and in-app advertising is another potential money maker. Small business owners are realizing the impact that mobile apps can have on their bottom line, and the demand for those with the skills to create such apps is huge.
If writing is your thing, you can become a freelance writer for SEO content companies such as Fiverr, Writer Access, BKA Content, or freelance exclusively for a company or a select blog or blogs. As online and social media presence becomes more and more important for a company’s survival, a gifted writer can use their talents to create some respectable income.
9 – Domain & Website Flipping
Flippa.com, NameJet.com and other auction sites facilitate the buying and selling of domain names that have expired for a variety of reasons. With some skill and tenaciousness, flipping domains and websites can be one of the simplest methods to make money online, in many cases for a considerable profit. Website flipping involves the buying of a site, improving it, and then reselling it at a higher price. A low initial investment and the chance to make money off the site even while improvements are being made can make this process lucrative as well.
Combined with a blog site following or strong social media base, successful marketers know the power of generating huge prospects, which serves as a rewarding source of passive income. In exchange for submitting an e-mail via an opt-in form, subscribers receive updates, free ebooks or discount deals (to name a few). The next step comes from sending an “e-mail blast” (MailChimp, Constant Contact and SendGrid are just a few of the top electronic marketing services used to reach potential leads) with products or services, such as those from affiliate programs. Whether you choose to build an email list with or without a website, it’s important to note that numbers are everything, giving marketers enough opportunities to monetize their website traffic or Facebook fans.
11 – Write an E-book
With the advent of self-publishing, anyone can write and publish an e-book, with the potential to be read by millions all over the world. Whether it be fiction or non-fiction such as a how-to or a self-help book, the possibilities are limitless and the income potential great.
Brief demonstration from Stefan Pylarinos of K Money Mastery:
12 – Utilize YouTube
Creating original content on your own YouTube channel is a great way to generate revenue. The key is to create fun, engaging content that is not only appealing to many users, but to advertisers as well. Quality content submitted on a regular basis creates and nurtures advertising relationships that will last and create income over the long term. If interested, you may learn more here.
In Conclusion
Although there is no easy path to making lots of money online, there are so many opportunities available that there should be something for everyone. These 15 methods only scratch the surface of what is possible through hard work, determination, skill, lots of research, and a little luck. Choose something that appeals to you and go for it – you could be the next internet millionaire!
Food blogs have become hugely popular in recent times. But is it really possible to give up your usual 9-to-5 grind, start a food blog and make money from writing about your favorite dishes? Yes! As previously stated, there’s power in blogging for income. Read on to find out how to start a food blog and make money.
Step #1: Start The Blog.
It’s time to start the blog. Get a domain name (GoDaddy sells the cheapest domain names) and sign up for web hosting (HostGator is a good option). Once that’s done, you can go ahead and install WordPress for free. Now, look for premium WordPress themes for food blogs. You will find many at Theme Forest.
Start planning your content. You will have to do a fair bit of reading and do your research on healthy and sumptuous dishes that people love and want to know more about.
People generally want to have great food, but don’t want to spend too much time on its preparation and would like the ingredients to be reasonably priced and easily available. Those are the dishes you should cover with your blog.
You can have your own specialty or cover a range of cuisines, and create a special weekly recipe for the blog. You will need to learn to take great photographs of the dishes with your iPhone or with an advanced camera.
Step #3: Driving Traffic to Your Food Blog
Attract your audience with a Facebook page. Additionally, you should use a combination of social media advertising and Google AdWords to drive traffic to your blog. You should start by sharing photos of your dishes on photo sharing sites Instagram and Pinterest to drive traffic from them.
You should shoot videos of yourself cooking special dishes and share them on YouTube, with a detailed explanation of the whole process. Writing eBooks and selling them on Amazon is another great way to drive traffic to your site.
Step #4: Monetize The Food Blog
There are several different ways to monetize a food blog. You can try your hand at affiliate marketing, which means marketing products belonging to a different company on your blog, leading your visitors to the product page on the seller or manufacturer’s website where they can make the purchase, in return for a commission on every sale.
You can market the equipment or ingredients used to make your dishes for example. You can review various different types of blenders or write about the various health benefits of the ingredients. You could also review various cookbooks and diet books on ClickBank.
Don’t forget to lead your visitors to a link to an appropriate page on your affiliate network – which could be Amazon, ClickBank or something else. When they buy something, you make money. Your commission could be anything from 8% to 45% on each sale.
Other ways of making money from your food blog include selling advertising space on a pay-per-click network such as Google AdSense, or BuySellAds.
You can place ads from a local restaurant or food store on your blog for a fixed monthly fee. Another popular technique is to sell an eBook with dozens of recipes for $5 or more on your blog.
Final Thoughts – How Much Money Can You Make as a Food Blogger?
The possibilities for making money from your food blog are limitless. There are many food bloggers that make $10,000/month or more from their blogs, just by following their passion, using some of the advice given here and developing a dedicated readership. Are you up to the challenge? Start a food blog, give it your best shot, you never know what could happen.
What are the best affiliate marketing business opportunities in 2016?
Affiliate marketing never remains the same; it changes every year in one way or another. 2015 saw several developments in the world of affiliate marketing and 2016 has been a great year as well.
Let’s look at some of the latest trends in affiliate marketing in 2016 and how you can make the most of them.
Higher Focus On the Niche
As an affiliate marketer, you can no longer market any product or service you want. Today, marketers have to focus on a narrow niche in order to improve their rankings on Google’s SERPs, get a higher traffic and built trust and credibility with their audience. Marketers have to target niche markets or to subsets of consumers with specific hobbies, interests or goals such as reading or football. Or they have to now target a certain demographic – Millennials. Also, many marketers now target audiences that share a particular value or political ideology – liberal or conservative. So, marketers of today sell products that are specific to the niche being targeted by them. Websites like Affilorama and Wealthy Affiliates offer free and upgraded tools to guide users to potential success. Be sure to utilize as much information as possible.
If you’re an affiliate marketer, you must target the mobile, or rather, optimize your websites for all mobile platforms. The Internet Retailer says that 36 percent of affiliate sales in early 2015 were conducted by mobile. You should take advantage of features such as push notifications, GPS and other features of smartphones that you help you boost your affiliate sales. It would help to have a mobile friendly app as well.
Facebook is Now Integral to Affiliate Marketing
There’s a lot of money to be made on Facebook if you are an affiliate marketer provided you know how to take advantage of what Facebook has to offer. Indeed, Facebook offers plenty of opportunities for higher profits and it is the biggest and most powerful social media site with over 1.6 billion members.
As a marketer, you should try to make one or two of your posts (with an embedded affiliate link) go viral on Facebook. That is the best advertising you will get anywhere, and it hardly costs anything. Facebook Advertising is powerful and is a critical part of affiliate marketing.
You should use Facebook Ads to expand your reach beyond your current clients. When people on Facebook see their friends give their seal of trust to a product or a service with a “like” button, they are more likely to buy it.
You should galvanize your current clients to run effective affiliate marketing campaigns on Facebook. It is much easier to win your current clients to the cause and to motivate them to spread the word to their friends on the mammoth social network.
Converting Sales through Webinars
Webinars are among the most effective tools for affiliate marketers to grow their business. A webinar is an online presentation that allows you to showcase your affiliate products or services in the most interesting way possible. It is also a great way to increase your client base and drive more sales.
Webinars allow marketers to engage with a live audience and give potential customers the chance to ask questions, get their doubts cleared and to see live demos of what the product or service can do for them. You can also record your webinars and use the recorded webinars to target more customers and get more sales.
Leveraging an E-mail List
Email marketing is one of the most powerful affiliate marketing techniques and still a great way to drive sales. Most affiliate marketers are in a rush to outdo the other and end up spending more than what they really should on advertising.
Email marketing on the other hand, is the most cost-effective marketing technique that offers the most impressive ROI to marketers. The trick is to build an e-mail list and then to leverage your email marketing channel to drive more sales.
Most affiliate networks report experiencing a surge in traffic every time their affiliates send out emails about a product or service to their subscribers.
According to marketing research firm ExactTarget, every $1 USD spent on email marketing gives you a return of $44. Also, email marketing converts 3 times as much as social media marketing. It is 40 times as effective as Facebook or Twitter at getting new customers and improves conversion by 17%.
Email marketing allows marketers to introduce new clients to a product or service in the most unobtrusive and yet effective manner possible and is a technique that never fails.
Although affiliate marketing has become a challenge, it does not necessarily mean it has to be, Be sure to take advantage of the opportunities free and paid to overcome there obstacles.
Within the past few years, aside from social media, blogging has been the rave. There are thousands of unique blogs on the internet. By doing a quick search, you would easily find blogger websites on a broad range of topics, including recipe tips, beauty and fashion ideas, parenting advice and everything about games. There is always a topic for people to write about, especially for those who have a hobby or are passionate about something.
Many of the people who have started blogging are now making good money. Some of them may have gotten started simply because it was something they wanted to do in their spare time for fun without the expectation of earning anything. However, others may have gotten their start because they heard about how profitable it could be and decided they wanted a slice of the pie too.
What To Consider Before Starting a Blog
If you have put some thought into whether or not this is something you should do, ask yourself a few questions. Is writing something that you enjoy doing or would it feel more like a chore to complete your posts? Do you have a lot of different things to say and topics to discuss? Do you feel like people would be able to relate to you and learn something based on whatever it is that you have written? If so, it may be a good decision to get started.
Blogging is not something you should get involved with if you are just looking to make quick money and have no real interest in it. Those who are motivated and passionate are the ones who tend to be the best in the industry because they overcome different obstacles and stick with it, even if they do not have a large following in the beginning. It is not something that turns into a major profit in just a few days, but that does not mean it would not be profitable in the future.
It’s What You Own And Control
The benefits of owning a blog are tremendous. Can you imagine reaching out to a huge audience of random people who live in different states and even different countries? The writing that you do on your own website could open up the doors for all kinds of opportunities in the future. Other bloggers may even want to get in contact with you and request to have you write out a guest post that would be featured on their website.
Time To Monetize
If you’ve been able to generate a large following as well as n increase in traffic, now, it’s at this point scale your blog and earn money. Along with getting a lot more recognition for your writing, there’s a chance to earn a decent income without having to work a traditional office job. How amazing would it be to quit the job that you currently hate because you were earning enough to live comfortably? There are plenty of people who are doing it, and you can eventually make it happen too.
First, depending on your niche, there are thousands of affiliate programs to join and promote. Keep in mind, many authority blog site owners who review products and services know the importance of keyword research, on-page SEO and Schema Markup. This methods helps in getting content discovered by Google and Bing. But don’t just rely on the search engines! Consider maximizing the social media platforms to generate additional traffic.
Second, creating a Google AdSense account and having advertisements featured on your website is another way to make good money. Instead of adding too many advertisements in one spot, you could simply choose to place them on the left and right side of each webpage. Some bloggers use link advertisements that blend in with the colors that they use on their website so that visitors are more likely to click on them.
You could start earning money for each click of an advertisement a person makes while they’re on your website. When you start to receive a lot of traffic because the number of followers you have is beginning to increase, different business owners may start to contact you to ask about purchasing an advertisement space on your site, especially if your blog has something in common with their niche.
Thirdly, many successful bloggers have monetized their blogs from selling ad space. When those business owners attempt to contact you, the power is in your hands because you get to decide which advertisements you will feature and which ones you do not want to bother using. You may even set a specific price that you would charge those business owners for renting out an advertisement space on your site for a certain number of days. For easier convenience, there are a number of ad networks used to choose from.
FTC Disclosure
Make sure to include an FTC disclosure on your website so as to stay on the safe side. Your readers have a right to know you may earn income from affiliate links and banner ads. Access the Federal Trade Commission’s Endorsement Guidelines for more details.
Work Rate Consideration
If you would like to do well as a blogger, it’s going to require consistent work on your behalf. Do not give up if you do not gain a bunch of followers in the first few weeks of getting started. With so much information on the Internet, and lots of competition, it does take a bit of time to start getting people to notice you. In the meantime, stay committed to creating posts that you feel people will be most interested in reading when they have the extra time to do so.
When people are searching for information on topics that relate to your niche, they could end up finding your website on the search engine. However, the best way to gain favor from the search engines is to always post high-quality content and stick with it. Additionally, consider working on including a social media presence for your site. Good content encourages sharing, which Google takes note of. Your goal first and foremost is to provide value to your audience and site visitors.
If you only happen to write two or three posts and then give up on it for a whole month before you start writing another one, the whole blogging thing may not work in your favor.
Always Plan Ahead
If you know that you are going to be busy for a few days, try writing several of your posts out ahead of time. Add each of your articles to the site and schedule them instead of posting them all at once. Once you schedule them, they will come out on that exact date at the specific time you requested. It will look like you are posting regularly even though you know that you wrote a few of those posts in one sitting.
Is it possible to make money while blogging? Absolutely! However, it requires dedication and consistency. As long as you are willing to stick with it, there may come a time where you are able to quit your day job and do it for a living.
Ever thought to hire an SEO company?When you think about online business, most website owners have the same goal and that’s to get as much targeted traffic to their website as possible to increase their chances of getting as many sales as possible. Now when you consider the many ways that you can get traffic to your website search engine optimization should be at the top of your list. But what happens if you do not happen to know a thing about the process of SEO? Not to worry as here are some very good reasons that you should hire and SEO firm to do search engine optimization for you.
What Makes A Good SEO Company?
A quality SEO firm is going to know the latest change and the newest information when it comes to search engine optimization. They’re able to address what should and shouldn’t be done to your website so that it’ll be optimized for getting noticed by both the search engines and by potential customers.
What Makes A Bad SEO Company?
Never, ever hire an SEO firm that makes outrageous promises like getting your website on the first page of Google in 24 hours as this is simply not possible. It takes a lot of dedicated and consistent work to get your website up in the search engine ranks no matter if you or an SEO firm is doing the work. If you run into a firm that is promising you results that seem to good to be true then you want to move on to the next firm.
Before one decides to hire an SEO Company, several questions may come into play. Below, this video goes into detail of what tips to consider choosing a reputable firm:
While some might think that an SEO firm is a waste of money, it’s actually not the case. Many reputable firms end up saving you lots of time and money. You will be able to focus on other aspects of running your online business so that your business may become as successful possible.
Search engine optimization is an important part to the success of any website, so if you feel like you’re not equipped to do this yourself, then you’ll need to look into what an SEO firm can do for your website.
When you think about an online business, most website owners have the same goal: that’s to get as much targeted traffic to their website as possible. This helps to increase their chances of getting as many sales as possible. Now when you consider the many ways that you can get traffic to your website, search engine optimization should be at the top of your list. But what happens if you don’t happen to know a thing about the process of SEO? Not to worry as here are some very good reasons that you should hire an SEO firm to do search engine optimization for you.
Something Else To Consider
Although it’s nice to be discovered on the first page of Google and other search engines, it shouldn’t be the only method of driving traffic to your website. Smart marketing in today’s competitive business world requires a diversity of ways, such as social media. Including Facebook and Twitter in your efforts of getting your product, brand and services has a number of benefits. There are many resources and tips available to help new businesses with their engagement.
Driving traffic to your business website with the efforts of SEO management is a goal that’s reachable. Just know that hiring an SEO company with the right credentials requires a lot of vetting and great judgment on your part, and it’ll definitely pay off!
Democratization by way of Technology and the Information Age
